about us

Segrasegra [sistersister]. The name is not just marketing. We really are sisters, although we are not very similar. We prefer not to look for a reason... :-)

it started on a bike

The SegraSegra project was created while still at school in 2007, where one sister studied fashion and the other graphic arts. Both of them went abroad during their studies, through Finland, Poland and Berlin, where Eliška completed a study internship at HTW in Berlin and then also a work internship at the Berlin brand Butterflysoulfire. Two years of living in Berlin, where you ride your bike all year round gave rise to our first collections focused on urban cycling.

2010 – Don't Walk: Ride! collection, photo: Jára Moravec

deadstock / new york / manga

Another source of inspiration was working in America, where we not only learned how to perfectly fold towels in the shape of a swan and open oysters with a flash, but also, thanks to New York, we absorbed the power of various concept stores, footshops and the atmosphere associated with it. Back then, we brought a bunch of deadstock fabrics from the States, which gave rise to our very first streetwear collection with Manga prints.

2009 – Deadstock Streetwear collection, photos: Kudrnáčové

techwear / unisex / japanese aesthetic

We started as a streetwear brand for urban cyclists. Movement in the city, high-tech materials and precise cuts over time moved her to fusion of unisex, techwear fashion with a touch of Japanese aesthetics.

materials / recycling

Recycling has always been close to us, which is why for over ten years we have been recycling inner tubes from bicycles, which are a gentle substitute for leather details, we use discarded banners and we look for innovative, environmentally friendly materials that we consume to the last piece. We have our own Second Hand.

production

Segrasegra has been producing in the Czech Republic since 2007. They try to keep the tailoring craft alive by not producing in Asia, like most clothing companies. The brand has been led by women since its foundation and sustainability is not just a commercial concept for them. Most people in the Segra team have children and are also thinking about what will happen to the planet when we are no longer here.

 

festivals

We regularly participate in Czech and foreign trade fairs in Prague, Berlin, Düsseldorf, London, etc.